Vegamelts
Vegamelts
Shopify Website Development & SEO Optimization
Marketplace Growth (bol.com Ads)
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Vegamelts · November 2024 – May 2025
Context
Context
Vegamelts is a wellness startup launching its e-commerce presence. The goal was to build a structured Shopify store and expand visibility through bol.com, combining organic growth with marketplace performance.
Objective
Objective
Establish a strong SEO foundation on Shopify while launching and scaling bol.com sales through optimized listings and paid advertising.
My Role
My Role
Co-led the project alongside WU CARES, with shared responsibility for strategy and delivery. I owned SEO strategy and website structuring on Shopify, independently set up and managed all bol.com campaigns, and coordinated Alphonsus as development support to ensure technical execution met SEO requirements.
Actions Taken
Actions Taken
Shopify (SEO & Structure)
Conducted keyword research using Google Keyword Planner
Defined SEO-driven site architecture and product structure
Implemented on-page SEO (metadata, headings, internal linking)
Aligned product pages with commercial search intent
Ensured Shopify technical settings supported SEO best practices
Analyzed early performance insights via Google Analytics
Coordinated design and development alignment across collaborators
Bol.com (Marketplace & Ads)
Set up and structured all bol.com product listings independently
Optimized titles, descriptions, and product attributes for discoverability
Built, launched, and managed bol.com advertising campaigns end-to-end
Monitored performance and adjusted bidding strategy based on data
Results
Results
€200 monthly ad spend generated approximately €1,200 in revenue (~6x ROAS)
Consistent performance maintained across a 3-month period
Fully structured Shopify store launched with SEO-aligned content hierarchy
bol.com marketplace presence established from zero
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