VareYA
VareYA
Google Ads, Data Analysis & Strategic Consulting
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May 2024 – September 2025
Context
Context
Vareya is a fulfillment center supporting e-commerce brands. The focus of this project was to improve Google Ads performance by identifying inefficiencies and providing data-driven recommendations to improve targeting, budget allocation, and campaign direction.
Objective
Objective
Increase high-intent B2B inquiries and improve return on ad spend through structured optimization and data-driven decision-making.
My Role
My Role
As part of the marketing team, I was responsible for performance analysis and strategic recommendations. I audited the existing Google Ads account, built reports to surface inefficiencies, and translated data insights into actionable advice for campaign improvement.
Actions Taken
Actions Taken
Conducted a full Google Ads account audit
Analyzed search demand and business-owner intent
Built performance reports to identify inefficiencies and wasted spend
Provided targeting recommendations toward commercial logistics searches
Advised on ad messaging alignment with B2B decision-makers
Delivered strategic recommendations based on campaign data insights
Results
Results
Improved clarity on targeting gaps and audience relevance
Clearer picture of budget allocation and inefficient spend areas
Stronger analytical foundation for ongoing campaign decisions
Recommendations adopted toward better alignment with business decision-makers
View VareYa's Website
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